SEO Tools

  SEO Tools SEM Consultant Below are a few SEO tools that you can use to research and learn more about improving organic search.  
  SEM Freelance Keyword Strategy - Select the top 5 - 10 strategic keyword phrases that you would like to rank well on.  
  AdWords Consultant Research existing search results in Google, Bing and Yahoo based on your strategic keyword phrases.  
Marketing Consultant Getting ranked on new pages is faster than getting existing pages re-ranked.
  SEM Expert Improve your organic search traffic click through rate quickly by improving your title and description tags.  
  SEM Guru To keep up with new SEO changes, create a Google Alert for SEO and search engine optimization.  
  Schedule an SEM SEO intro call  
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    Use these SEO tools to improve and troubleshoot your organic search traffic.   Search Engine Optimization Tools
      Google Keyword Tool  
      Google's keyword tool  will indicated how often your strategic keyword phrases are searched on each month. It will also help you validate you have chosen the correct keyword phrases by looking at other suggestions that might be better. "Competition" within the Google keyword tool is for AdWords competition, not SEO competition. Select the check boxes exact, phrase and broad on the left hand side column for more accurate numbers. Exact means that keyword phrase is all they searched on in that order, phrase means the keyword phrase is still in order but there could be keywords before or after the phrase. Broad means the keywords are in an order and can be amongst a larger search phrase with unrelated searches. So phrase is the best one to use.  
      Google Webmaster Tools  
      One of the best SEO tools you will ever use is Google Webmaster Tools and it is free. It provides many reports that points out SEO related problems on your website. Add weekly and monthly calendar reminders to check the different reports and fix any problems as soon as possible. Below are some of the search optimization features you will find within GWT.  
      HTML improvements - Duplicate description tags, duplicate title tags, missing description and title tags and more.  
      Crawl errors - GWT provides a list of 404 and other page not found errors. Check this report often.  
      Fetch as Google - This handy feature will show you what Google sees so you can verify fancy menus can be crawled, dynamic content issues and more.  
      Traffic search queries - Shows a list of keyword phrases, the rank position, impressions, clicks and click through rates.  
      Content keywords - Google shows you what keywords it finds the most throughout your website. Keep in mind that subdomains are different websites than the main site, so you will need to create another Google Webmaster Tools account for each subdomain.  
      Links to your site - This section provides a report of sites that are linking to your website - inbound links.  
      Sitemaps - Submit a new or updated XML sitemap, review sitemap errors and warnings. Compare the number of URL entries in your XML sitemap to your excludes in your robots.txt file located at then compare to the number of pages found by using in Google.  
      Google Advanced Search Operators  
      With Google search operator commands, you can find out a LOT about what Google knows about your website, competitive websites and sites that are ranking well on your strategic keyword phrases. Below are just a few examples.  
      Cache command - Enter, and in (not in the Google toolbar). Google inserts a header at the top. It indicates when Google last crawled your website and web pages. Click on on "text only" on the far right to see what Google actually crawled. It strips out all of the "look and feel" so you can focus on what Google is really looking at.  
      Site command - Enter, and in and This will show you how many pages Google has crawled on your site. Compare the number and match to the number of pages your CMS has for your website. Search engines can't send traffic to web pages is doesn't know about. Most of the time it is because your XML sitemap doesn't have all of your pages listed.  
      Site command with keywords - Enter strategic keyword, strategic keyword and strategic keyword in and Notice the number of results (pages). If your site has 500 total pages and only 10 of your pages has your strategic keyword on it, then that is a site-wide keyword ratio of 2%. Compare this percentage with the sites that are ranking well in Google. Then try the same thing with inurl:strategic keyword. This will show you how many of your pages have your strategic keywords in the URL. Search engines' algorithms uses many factors, but this is one of the heavily weighted factors.  
      Google Analytics  
      You can get specific keyword traffic data, organic traffic conversion data (quality), social media traffic data through Google Analytics. You can even filter all your reports to see bounce rates, average time on site, average page views per visit, mobile devices, browser types, locations, visitor flow from your organic search traffic.  
      Google Keyword Trends  
      Use Google Trends to verify you have chosen your strategic keywords wisely. Are your keyword phrases search volumes trending lower over time? Are there seasonality spikes with your traffic which explains why your organic keyword traffic drops and climbs certain parts of the year?      
      Google Browser Size      
      How much of your home page, landing pages, product pages above the fold? Check out the Google Browser Size tool to find out. Improve your organic traffic conversion rate by having your call to action, most frequently needed information to make a decision, prices, etc. above the fold.      
      Googe Alerts      
      Set up a Google Alert for each of your top 5 to 10 keyword phrases and competitor's brand names and domain names. This will not only keep you up to date with your industry, but you can also find possible sources of new inbound links for your website.      
      Google Webmaster Guidelines      
      Straight from Google, this SEO resource provides you with technical, design and content guidelines to help Google (and other search engines) find, crawl and effectively index your website. It includes SEO videos, techniques to avoid, SEO discussion forums and much more.      
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