Search Engine Traffic

There are several different methods to get traffic from search engines. There are two main categories, paid search traffic and organic search traffic.

Organic Search Traffic

Organic search traffic is obtained when a Google, Yahoo, MSN, AOL Search, or other search engine user types in keywords then clicks on one of the search results. This is why it is important to have meta tag titles and descriptions that contain keywords, but also have a unique marketing message that differentiates itself from the thousands of other choices that appear to the search engine visitor.

Paid Search Traffic

Paid search traffic is obtained by paying for clicks (PPC, keyword marketing). This is a quick, more more expensive way to get traffic, compared to organic search traffic. However, PPC costs on Google and Yahoo are usually less expensive than through other sources of advertising.

You can also get indirect search engine traffic because a site that contains similar keywords and content to your website is ranking well. The search engine user clicks on the other website's link, then clicks to your site from that web page, so you get the search engine traffic indirectly.

Questions and Answers

1. How long does it take before I see traffic from search engines?

For paid search traffic, once you have approved your ads, it can take less than 5 minutes before you see your first visitor via search engine traffic.

2. Can I bid on my competitor's trademarks to get search engine traffic?

Currently, the policy on Google is that you can bid on their trademark name, but you cannot use their trademark in your ad copy. This policy could change however, so be sure to read the latest Google policy or consult your SEM professional.

3. How do I control my budget so that I can predict my costs for search engine traffic?

Most search engines allow you to set a daily ad spend budget, and you can place tracking conversion code on your shopping cart or sign-up confirmation pages so you can get specific Cost Per Acquisition (CPA) data so you can ramp up or slow down the search engine traffic from specific keywords. Google and other search engines want your advertising to be effective and provide excellent tools so you divert your money from other sources that aren't as cost effective.

About ManageMyAdvertising.com

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