Organic Search Traffic

You can increase traffic from search engines to your website through search engine optimization best practices. There are many opinions on how this is accomplished, but it boils down to content, inbound links, popularity and properly using keywords throughout your website.

Most traffic from search engines (80 - 90%) comes from the organic search results, not the paid search results.

The best method is to have a professional SEO analysis or an SEO site evaluation performed on your website. You will receive a competitive SEO report and a complete SEO action item list specific to your website. Once you implement these changes, you should see an increase in organic search traffic.

Search engines use different algorithms to determine which sites rank for specific keyword phrases. Most organic search traffic is accomplished by proper use of content. The goal of the search engines is to bring the best search results to their audience.

Now once you are getting traffic from search engines, you want to convert that traffic into your call to action... a purchase, sign-up, pageviews, etc. You also want to reduce your bounce rate by testing different ideas on the page such as better buttons, different size text, bigger fonts above the fold, regular sized fonts with lots of text below the fold, etc. It is important to convert that organic traffic into real customers.

Be sure to research keywords, including competitive keywords. Search to see who is ranking now and why ( reverse engineer organic search traffic ). This will show some great ideas to get more organic search engine traffic.

Visit the organic search traffic information page for more information on how to formulate your search engine optimization strategy.

Questions and Answers

1. How long does it take before I see results when I optimize my website for organic search traffic?

It varies from a few days to a few months. There are several factors in SEO, including your website's crawl rate, competition for search traffic, history, inbound links, etc.

2. What percentage of my traffic should be from organic search results versus other sources?

If you don't have any paid search campaigns, 50% of your traffic should be from organic searches. If you do have paid search campaigns, then it depends on your monthly ad spend and how fast you are trying to gain customers and gain market share.

3. I've been told that the keyword meta tag does matter for search engine optimization. Is this true?

Keywords in your keyword meta tag DOES help. It won't make up for poor SEO, but it will help tip the scales in your favor if everything else is equal. However, putting keywords in your meta tag keyword that are not in your user viewable content as text, WILL harm your SEO. Also, check out the sites that rank near the top of your industry's keywords. You will see that most websites DO use the meta tag keyword. Also, investigate the big brand name websites. 99 out of 100 do use the keyword meta tag.

4. What is the difference between paid search traffic and organic search traffic?

Paid search traffic comes from Google Adwords, Yahoo Search, Bing.com's Microsoft AdCenter, etc. and you pay per click (sponsored links). Google Adword's paid placement option allows you to choose CPC or CPM. Organic search is free or nonpaid traffic. Google Analytics will show you which keywords are paid and nonpaid so you can see exactly which keywords are performing.

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