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We provide search engine
marketing services, including the set up, maintenance and
optimization of Google Adwords, Yahoo Search, MSN adCenter and other
search engines. This includes the design of your ads, constant
testing (A/B testing) of both your ads and landing pages, cost per
acquisition (CPA) ROI and much more. We also provide training and
account reviews and optimization, starting as low as $595 (one time
fee).
1. Geo-targeting - from
U.S. only to specific zip codes or radius targeting.
2. Google Analytics data
research - find out exactly where you can optimize your campaign
for the lowest possible CPA.
3. Google Adwords
supports both text ads and banner ads (site placement). We design
and test the ones that will work the best for your campaign.
4. Quality Score
improvement - don't pay too much for your clicks. Get your quality
score's up!
5. Adwords account
organization - create your campaigns and ad groups in a way to
optimize the performance.
6. Landing page
optimization - A/B test different pages, with different images,
landing page copy to convert your traffic.
7. Place conversion
tracking pixels on your confirmation pages to measure which keywords
are performing the best.
8. Build your keyword
list - tools used to find more keywords, including your competitor's
keywords.
9. Reporting - your
reports contain massive amount of key data to help you optimize your
ad spend.
10. Demographics
targeting - focus your ads on your audience for maximum results.
11. Day parting - find
out when your potential customers click and convert vs click and
just look. Then set your ads to run just on the times that convert.
12. Search partner
optimization - place your ads just on the Google search partners
that work for your particular products.
13. Use position
preference and set your CPC bid to the "sweet spot" that works the
best for your ad campaign.
14. Show better
performing ads more often - but only based on CPA, not just the
click through rate (CTR).
15. Use the ads preview
tool to test your ads without paying for the click.
16. Study your
competitor's ads. They have tested them as well, then test similar
ads.
17. Check out your
competitor's landing pages. You might see some good ideas.
18. Try auto-play video
clips on your landing page. You will be surprised at the increase
conversion rates.
19. Use the IP exclusion
tool to prevent your ads from appearing to certain IP ranges.
20. Google Adwords sends
specific data to Google Analytics to help you optimize your clicks.
21. Measure your
pageviews per click or cost per pageview by keyword. This will help
you optimize your ad impression sales (Google Adsense, CPM sales,
etc.).
22. Adwords Editor is a
tool provided for free by Google to help you build and manage your
campaigns.
23. Create reports that
are sent to you on a daily basis via email to closely monitor your
campaign's performance. You can configure ad performance, URL
performance, ad group performance, campaign performance, demographic
performance, geographic performance, search query performance,
placement performance and other reports to be delivered
automatically to your inbox.
Also see
Yahoo Paid Inclusion.
About ManageMyAdvertising.com
ManageMyAdvertising.com has been helping companies acquire customers through internet marketing methods such as media buying, search marketing (Google Adwords, Yahoo Search, etc.), affiliate programs (Commission Junction, LinkShare, DirectTrack, etc.), organic search traffic / SEO, and other online marketing methods since 1997. Contact info: info@managemyadvertising.com or visit www.managemyadvertising.com, www.managemykeywords.com, or
www.managemyaffiliateprogram.com.
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