|
On October 29, 2009,
Google introduced
Adwords comparison ads. This empowers users to compare prices,
such as mortgage rates, side by side instantly as a result of their
searches. This is similar, but different than
Google Product Search,
also known as Google base. Google Adwords comparison ads will allow
advertisers to present their products directly to the user, but you
better have competitive pricing, or you will be showing how bad your
prices are. You will also need to constantly monitor the prices
since your price might of been the lowest when you first
placed your ads, but later in the day, your competitor reacts and
lowers their prices. There are several
price comparison sites, like
smarter.com,
pricegrabber.com, and many others. These are different than
Adwords comparison ads since the search results appear from within
Google.
Questions and Answers
1. How do I implement Google Adwords comparision ads?
Within your Adwords account, there will be options that you can
select. The bid prices will probably be more competitive.
2. How do the Adwords comparison ads look?
Here is a screenshot of how it looks in search results.
3. How come I don't see any of the comparison ads in Google search?
As of October 29, 2009, it is being tested only in certain areas,
for mortgage only. It will be expanded later.
Related Terms and
Searches
price comparison
comparison shopping
compare prices
price comparison engines
PPC marketing
CPC advertising
price comparison service
About ManageMyAdvertising.com
ManageMyAdvertising.com has been helping companies acquire customers through internet marketing methods such as media buying, search marketing (Google Adwords, Yahoo Search, etc.), affiliate programs (Commission Junction, LinkShare, DirectTrack, etc.), organic search traffic / SEO, and other online marketing methods since 1997. Contact info: info@managemyadvertising.com or visit www.managemyadvertising.com, www.managemykeywords.com, or
www.managemyaffiliateprogram.com.
Home Sitemap
© 1997 - 2010 ManageMyAdvertising.com. Logos are copyright of their respective companies.
|
SEM
