AdWords Training

 
 
Google AdWords Training SEM Consultant Learn how to set up, optimize & get the best possible conversion rate & CPA from your AdWords account.
  SEM Freelance Learn from someone who has been using Google AdWords since it was first launched in 2001 (12+ years).  
  AdWords Consultant Ad copy, keyword list building and keyword phrase selection process, bid strategies, conversion tracking.  
Marketing Consultant Landing page optimization, website conversion analysis, Google Analytics will also be included.
  Marketing Consultant The Google Display Network or GDN will be included in your training.  
  SEM Expert AdWords best practices, budget support, competitive analysis, lead generation, ecommerce integration.  
  SEM Expert Geotargeting, remarketing, demographics and mobile device strategies, day parting and best practices.  
  SEM Expert 3rd party integration such as Marketo, Salesforce, eccmmerce shopping carts, lead gen and nurturing.  
  SEM Guru On-going AdWords mentoring is available via phone, Skype, Google Talk.  
       
  Schedule an SEM SEO intro call  
       
Google Adwords SEM consultant
             
    AdWords Strategy: Test, test, re-test, rinse and repeat.   AdWords Trainer
         
      AdWords Account Organization  
         
      The key to AdWords optimization is to develop your account's organization strategy. Creating the right amount of campaigns and ad groups structured to your type of business and AdWords' campaigns settings will allow you to determine what combinations of targeting will convert the best. If you lump them all into just a few campaigns and ad groups, then you won't be able to optimize based on conversions.  
         
      Text Ads, Banner Ads  
         
      Test the right amount of text ads and banner ads to determine which get the right combination of click through rate to get a good quality score and conversions. The amount of ads to A/B test at the same time depends on the amount of clicks you can get with your budget. You don't want to wait months to get enough statistical data from AdWords reports to make your optimization decisions.  
         
      Keyword Bidding  
         
      Utilizing tools like Google's keyword tool, learn how to build lists of keywords based on broad match, phrase match and exact match. Then increase the bids, lower the bids or complete pause the keyword phrases based on conversion rates.  
         
      Landing Page and Conversion Funnel Optimization  
 
      The success of your AdWords campaign is 100% dependent of the effectiveness of your landing page and conversion funnel. Your price, features, benefits and call to action need to be above the fold. You have a short amount of time to pitch your product or service. Always have at least two landing pages testing at all times.  
         
      Tracking Conversions  
             
      AdWords provides tracking code that you place on your ecommerce shopping confirmation page, lead generation thank you page, or signup confirmation page. This allows you to optimize AdWords based on keyword phrase, bids, ads, demographics, mobile device and much more.      
             
      Google AdWords Editor      
             
      For an easier way to copy, paste ads, quickly search and replace destination URLs or ad promo copy, the Google AdWords Editor is the way to go. Your training will include this valuable AdWords campaign management tool.      
             
      Geotargeting, Demographics Targeting, Mobile Device Targeting, Day Parting      
             
      At the campaign level, you can target specific demographics, locations by zip code, city, state, country and even time of day. Learn how to optimize your AdWords account with these features.      
             
      On-going AdWords Mentoring      
             
      Got follow up questions? No problem. I'm available via phone, screen share or Skype for your AdWords questions.      
             
             
             
             
             
             
Google Adwords SEM consultant
             
             
[an error occurred while processing this directive]